How does life feel for a butterfly child? This TV campaign from 2013 by Lowe GGK and DEBRA Austria gives a clear answer. The spot is focused on the theme of "Fragility '" and shows just how fragile the skin of a butterfly child can be. This successful and awarded campaign had a strong impact and gave a new perspective on this relevant topic.

Production tasks included research & development (various shatter tests), model digital replica of dress, cloth simulation, wide-ranging technical support on set, render tests with multiple render engines and compositing.

arx anima is proud that we were able to realize this project for ≫Lowe GGK